Carbly Market Tracker gives you powerful insights into vehicles in your regional market and the performance of dealers in your area.
Learn how to use Market Tracker to optimize your sourcing:
Understand Demand in your Market
Use Carbly's proprietary Demand Score to Identify vehicles with the highest and lowest consumer demand.
Use Demand-Driven Sourcing: Align your inventory with vehicles that are in high demand in your market. This reduces the risk of overstocking less popular models and ensures that you have the right vehicles that customers are looking for, leading to faster turn and increased sales.
Reduce Holding Costs: Stocking oversupplied vehicles ties up capital and incurs holding costs. By sourcing vehicles based on supply trends, you can minimize excess inventory, reduce holding costs, and avoid the risk of depreciation for unsold vehicles.
By understanding which vehicles are likely to sell quickly and at higher prices, you can stock vehicles that align with market demand, maximizing profitability and turn.
Identify Supply Trends in your Market
Use Market Tracker's Supply Trends to identify over-supplied and under-supplied vehicles in your local market.
Monitor Supply Levels: Supply trends are critical; ensure you target the correct vehicles at the right time, while responding to supply changes for in-stock units to stay ahead of the competition and maximize front-end gross and turn.
Conduct Historical Analysis: Analyze historical supply trends to anticipate fluctuations in supply. By identifying seasonal trends or specific events that impact demand, you can adjust your inventory levels in advance to capitalize on potential sales opportunities.
Diversify Inventory: Use Carbly's Model-Specific Research module to diversify your inventory and reduce risk. If a particular model faces supply constraints, you can explore alternative models with similar features or customer appeal. This flexibility ensures a steady flow of desirable vehicles on your lot.
By optimizing for both demand and supply levels in your market you can ensure a steady flow of desirable vehicles on your lot.
Stay Ahead of the Competition
Stay ahead of the competition with Market Tracker's Dealer Performance module.
Measure performance against competitors: By tracking which dealers are selling the most vehicles, have the lowest days on lot, and have the highest lot value, you can gain valuable insights and identify areas for improvement.
Benchmark your Inventory: Use Market Tracker's listings module to examine price, days on lot, mileage, and number of price changes for all listings in your area to boost competitiveness.
Real-time Adjustments: Continuously monitoring your local market's inventory allows you to make real-time adjustments to your inventory sourcing and pricing strategies. Add Live Local Market to your Carbly plan to master retail pricing.
Position yourself as a market leader by consistently having the best vehicles in stock, differentiating yourself from the competition, attracting more customers and gaining a reputation for providing what buyers want.
Market Tracker is now available for Carbly Desktop, with mobile coming soon.
If you would like to include Market Tracker in your plan, you can add it from the Market Tracker tab on Carbly Desktop. You can also contact us to get started immediately.