Real Retail provides historical retail transaction comp data sourced from approximately 50% of the dealers in the United States. It offers actionable insight into your retail market by showing the actual retail prices being achieved after deals have been negotiated with customers. Dealers use this information to inform their retail pricing strategies, as well as close more deals using data to guarantee the maximum profit per unit.
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​Real Retail data points we provide:

Real Retail supplies data from approximately 3 million transactions, from almost 50% of the dealers in the US. It takes you behind the scenes, revealing what retail prices are really being achieved after deals have been negotiated with customers.

Real Retail data gives the dealer a target price to aim for so they know what price and profit to expect for each of their transactions. Dealers use this to accurately predict true margin at acquisition to prevent getting caught out by inflated retail asking prices and suffering poor margins as a result. It's also critical when discounting as vehicles age and during the sales process to ensure they are maximizing their profit without losing sales.

Want to learn more about Real Retail in Carbly? Contact us by clicking the help button in the app.